JWS is on a mission to make women’s sports impossible to ignore—and the design needed to match that urgency and energy. We focused on amplifying what makes the brand so magnetic: bold color, dynamic layouts, and a no-frills attitude that gets straight to the point. Every element—whether on screen or in the stands—is built to hype the game and reflect the power, talent, and personality of the athletes. The resulting identity is cohesive, expressive, and unmistakably JWS.
We work closely with JWS to bring events of all sizes to life, from private parties and fan experiences to live podcast shows and large-scale activations. Our role spans creative direction, event design, space planning, and production, working alongside the JWS event team and vendors to carry ideas through to the finished space. We also collaborate with the sales team to thoughtfully integrate sponsors, creating custom activations that feel engaging, unexpected, and part of the event rather than added on.
We collaborate with the JWS merch team on concepts, graphics, garments, and production details for collections tied to key moments in women’s sports and the JWS community. Projects range from the annual Pride collection to a ’90s-themed WNBA All-Star Weekend drop, as well as other seasonal and event-based collections.
The new JWS site puts fans first—mobile-optimized, streamlined, and built for speed. We redesigned the experience to make scores, schedules, and news easy to find, while keeping the vibe distinctly JWS. Prioritizing clarity and content discovery, the new design is dynamic and intuitive—making women’s sports coverage as accessible as it should be.
The new JWS site puts fans first—mobile-optimized, streamlined, and built for speed. We redesigned the experience to make scores, schedules, and news easy to find, while keeping the vibe distinctly JWS. Prioritizing clarity and content discovery, the new design is dynamic and intuitive—making women’s sports coverage as accessible as it should be.
Our work with JWS spans podcasts, live shows, digital campaigns, social, email, events, signage, merch, and more. We’ve created identities and graphics for fan-favorite shows like Snacks, Time Wasting, and The Just Women’s Sports Podcast, alongside the wide range of brand materials that show up across platforms and in person.
